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For Business Partners

The Beauty Battleground: The sprint to win on services

The U.S. beauty services market encompasses three key service areas – hair, skin (including injections, makeup, tanning, and hair removal), and nails, as well as beauty products sold in salons. In the years leading up to the global pandemic, the market experienced strong growth, with a compound annual growth rate of 4% from 2017 to 2019.

The beauty industry was one of the hardest-hit sectors during the COVID-19 pandemic, with salons forced to temporarily close and approximately 20% of salons permanently shutting down. By 2021, sales had recovered to about 70% of pre-pandemic levels, equivalent to a market valuation of around $57 billion (see Table 1).

We predict that it will take another six years for sales to return to pre-pandemic levels, despite an estimated compound annual growth rate of 7%. Let us help you to improve your sales promotion strategy.

SHEsGuide is the best sales team for business, the allies of your company.

The first step should be understanding your customers and knowing what they are looking for at different stages of the decision-making process. This helps you create a successful sales strategy. We help businesses develop clear strategic objectives and build a unique customer experience.

We assist businesses in quickly establishing trust relationships with customers.

#1 Understanding Customer Needs

As Albert Einstein once said, “Any fool can know. The point is to understand.” And we wholeheartedly agree with this sentiment.

Service providers gain a firsthand understanding of customer needs through us, and establish and strengthen trust-based relationships with their clients.

Identify what clients like and care about, what their needs, desires, and experiences are, and shape your approach accordingly. Personalized interactions will maximize your sales opportunities. Following this, you can proceed to prepare a business proposal.

#2 Embracing Technology

The rule of thumb is that you need to keep up with technological advancements in order to evolve, so you must find the right set of tools.

Your sales team should always be more advanced in technology than your customer base, which necessitates acquiring new skills and utilizing new tools.

Sales tools come in handy in various scenarios, such as customer relationship management, sales and market intelligence, analytics and reporting, sales automation and integration, and streamlining your day-to-day operations.

Now that you have mastered all the information, start creating your sales promotion strategy! 🙌🏽

FYI: Business Support Center